The experiment drove a 9% improvement in session length over a control group and an increase of 10% in spins per player, driving up core engagement metrics that are leading indicators of long term retention. DoubleDown team saw some initial wins with Amplitude Sessions and Event Segmentation – their biggest boosts were in session length and engagement. Technical details Size: 41.2MB Version: 4.9. Playing DoubleDown Casino does not imply future success at real money gambling. The campaign’s goal was to drive long-term retention. DoubleDown Casino is intended for players 21 yrs+ and does not offer real money gambling or an opportunity to win real money or prizes based on the outcome of play.

“We took action immediately to reduce the amount of time those features took them to navigate.” The result? DoubleDown was able to get those users to reduce the time it took to activate users by 32% and also increased activation by 6%.ĭoubleDown also tested an in-app promo for new users. “Amplitude was very helpful in seeing that there was a very long time in between the point where players installed the app and when they got activated,’” said Riley Pannuk, also a product manager at DoubleDown. What they found was surprising: some of the new features the app had introduced to drive engagement and retention were actually slowing players down. To ensure new users were activated as quickly as possible, DoubleDown studied the new user experience leveraging Amplitude’s Pathfinder and Funnel analyses.

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